CASE STUDY · HOSPITALITY · BOULDER, CO

Turning a Boulder venue into a search magnet

The Riverside is a creekside event space in downtown Boulder. After I took over their SEO, search impressions climbed roughly 3× and the site started pulling steady, qualified inquiries from Google.

Screenshot of The Riverside fig. 01 boulderriverside.com The Riverside Venue site for a creekside event space in downtown Boulder.

The challenge

The venue looks great in person, but the website barely showed up in Google. Most bookings came through word of mouth and third-party listings instead of the venue’s own site.

For an events business, that’s lost revenue. People planning weddings and parties were searching. They just weren’t finding The Riverside.

WHAT WE BUILT

The approach

  • The technical work came first: clean markup, fast load times, and structured data so Google knows what the venue is and where it sits.

  • Then content and on-page work aimed at what wedding and event planners search for.

  • And a Google Business Profile cleanup, so Google sees one consistent business instead of scattered listings.

REAL RESULTS

Proof, not promises

Real numbers, straight from Google Search Console. Nothing modeled or estimated.

Google Search Console · last 6 months after I took over SEO

71.2K
Search impressions
1.35K
Clicks
10.8
Avg. position
~3×
Impressions at peak vs. baseline
Google Search Console performance for boulderriverside.com, impressions rising after the SEO handover. Search Console screenshot
boulderriverside.com, impressions before vs. after I took over their SEO.

Want results like this for your business?

Book a free consult call. I’ll tell you what’s holding your site back and what I’d do about it. No pressure, no sales script.

  • One flat price, in writing before we start
  • You work directly with the builder
  • Free consult, no sales script

You'll talk directly with Gabriel, the person who builds your site.

Call Book a free consult call